See the cold coming
Focus on the problem, listen to your consumer and you’ll find the solution in front of you. By reading and listening what the people were saying about the cold on twitter, these guys took every cold related word during 6 months using an algorithm that identifies the symptom. Then they displayed this content back to them on the website where everyone could see the cold coming.
The best part is that it didn’t end up in just an awareness exercise. The company used the same system to alert the trade so they could stock up in advance.
I love that this idea has given to this client a platform to promote their products and also an incredible management tool.Here’s the link to the case study