WestpacClient: Westpac – Impulse Saver
Agency: Colenso BBDO / AIM Proximity
Services Provided: Digital Art Director, IX Digital Designer
My task on this project was simple: Create the perfect “catching” pressing button animation and design the UX mobile interface, making sure that each pixel designed was precisely what the developers needed to create the perfect mobile app, as well as an intense testing time spent to get the final app. As a results of this brilliant idea – on witch I was part of- the world started to see it: Gold Financial Services category in Digital Media Awards and Silver Mobile category 2011, Bronze Promo & Activation Lion 2011 in The Cannes Lions.
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