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Motorcycle New Zealand

Client:  Motorcycle New Zealand
Agency:  Enlighten
Year:  2012
Services Provided:  Digital Creative/Art Director, UX & UI design

At Enlighten I worked for MNZ, the old website grew vastly bigger than ever expected, it brand was forgotten in time and  bikers were having problems to find the content of their big passion. So it became time to revision from the ground up. A whole new look and feel, a powerful content management system, and a smart way of filtering content made the site a winner.
The first result we had was a bounce rate reduced from 85% to 35%. A great success may I say, as it was crucial for us to improve MNZ’s user digital experience.

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