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Make a Wish Foundation Campaign

Client:  Air New Zealand Foundation – Make a wish (I wish I hadn’t campaign)
Agency:  Colenso BBDO New Zealand
Year:  2011
Services Provided:  Digital Art Director,  Digital Designer

Digital design for the “I wish I hadn’t” campaign, visual concepts, customer journeys were all needed to create this campaign, with a portal where users would donate money each time they had something to be sorry for. Those “I wish I hadn’t”also were taken from tweets with words related to this campaign.

Media banners, t-shirts, buzz and celebrities where supporting this campaign to get money for the foundation.

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