Insiders Guide Ipad/Iphone AppClient: Big Little City – Insiders Guide iPad/iPhone App
Agency: Colenso BBDO New Zealand
Services Provided: Digital Art Director, UX Designer, Creativity, Flash animation
Big Little City launched its Insiders Guide book as well as this iPhone and iPad app version, with rich interactive content organized in categories or tourist journeys displayed on the Auckland city map.
Finding the right path using detailed customer journeys helped the client understand how this digital book version worked. The next step was to create the perfect UX design to increase the usability and facilitate the content management.
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