Telefonica de ArgentinaClient: Speedy de Telefonica de Argentina – 2006 Football WC Desktop application
Agency: elDogma Interactive
Services Provided: Digital Creative Director, UX Design, Creativity, Business advisor, Digital Production management
In 2006 the schedules of the Football World Cup in Germany coincided with the Argentinian working hours so many people couldn’t watch live games and had to followed them by going online or radio. Having this problem, elDogma offered Speedy Argentina this interactive solution to keep their customers updated on every football game minute by minute, read about teams, players, stadiums, schedules, results, fixtures and share their opinions with professional football characters.
Special sport journalist, sport contents and richmedia content were created to maintain customers updated with every single news about the Football world cup,
After launching the first version by social platforms and eDMs almost 24.000 fixture desktop were installed, giving Speedy their best BtoC tool to deliver sports contents and special offers directly to their customers desktop machines.
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