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About

Enjoy digital. Listen, learn and interact with immediate feedback. Have fun. Work hard. Work smart

Enjoy digital. Listen, learn and interact with immediate feedback. Have fun. Work hard. Work smart.

I’m a business & social entrepreneur, startup-leader, Digital Creative & Experience Design professional with more than 17 years industry experience. Exposed to a wide range of industry sectors including Telco (fixed and mobile), Banking, Utilities, Media, Airline, Education, Energy, Political and other Professional Services. Combining strategy, creativity and technology with an extensive practice in Visual Thinking, agile delivery of customer-centric digital products and services.

As virtual Chief Digital Officer, I work with the exec team to understand the current digital reality, customer pain points and the vision in order to develop rapid interventions adding business and customer value.

As a Creative & Experience Director or I oversee all the IA, CX, UX and UI and graphic production teams for an integrated digital delivery within the ICT and Marketing strategy. My specialties lie in advanced Human Centred design principles, both design and implementation as well as digital disruption and innovation. I’m committed to delivering the richest possible creative and customer experience through blended channels of physical and digital solutions.


Able to bring inspiration, strategic vision, leadership, and passion to the team/client.
Creative & Experience Director, vCDO with solid understanding of UX methodologies, Visual Design principles, digital business advisor & interactive entrepreneur

Crafting and deliver the digital strategy, creative & Experience conceptualisation and implementation of a world, unique and award winning leading digital service delivery model.

Women Entrepreneurship Centre(2016) – Co-Founder I Trustee I Virtual Chief Digital Officer
Basics(2016) – Founder, Creative & Experience Director I Virtual Chief Digital Officer
Deloitte Digital(2015-2016) – Head of Creative & Experience
Intergen (2015) – Digital Creative & Experience Design Director
Enligthen Designs (2013-2014) – Digital Creative & UX Director
Dunovits (2012) – Digital Creative Director & UX Consultant
.99 (2011-2012) – Senior digital art director
AIM Proximity/Colenso BBDO (2010-2011) – Senior digital art director
elDogma Interactive (2000-2009) Co-Founder, Executive creative director
Cortina&Vergara (1998-1999) – UX and Web designer

Some brands that I’ve worked for

Argentina
Sony Pictures Argentina, Coca Cola, Petrobras Argentina, Sherwin Williams, Four Seasons, Yahoo Argentina, LG México, Molinos Río de la Plata, Bardahl Argentina, FM 99,9-La100, AM790-Mitre, Independiente Football Club, Racing Football Club, Distribution Company, Motorola, Universia, 5’asec, Acindar, 3 Blasones winnery, Treos Toyota, Speedy-Telefónica de Argentina, Jhonson & Jhonson, DeAutos.com, CastellanoLibros.com.

New Zealand

National Party, State, Mighty River Power, Tainui Holding Group, Unison Energy, Westpac, Vodafone, Visa, Air New Zealand, Purex, Mountain Dew, TVNZ, Make a Wish (Air NZ Foundation), Heart of the City, Big Little City, New World, Farmers, Mazda, Silver Ferns Farms NZ, Motorcycle NZ, Waikato University, Wintec University, LIC, The Base Hamilton Shopping centre, InterGroup

You’d like to find out more?